With that question, Tiger Beer Malaysia is on a prowl to uncage hungry individuals from their hidden talents or “Uncage Heroes” where it hopes to inspire fans to follow their dreams in diverse fields (dance, tech, fashion, art, food) to make a positive impact, even if that means defying societal expectations.
Earlier in September, Tiger collaborated with Pestle and Mortar clothing and WWF featuring selected artists. At the media preview of this new Uncage segment, 3 street food heroes who have defied social conventions and odds were featured to showcase their interpretation of local delights - Im Cheah (Bacon It), Herukh Jethwani (Meet The Porkers) and Jun Chan (Bowls of Steel).
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| (2nd from L-R) Tiger Uncage Street Food Heroes Herukh Jethwani, Jun Chan and Im Cheah, with Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia and Pearly Lim, Marketing Manager of Tiger Beer. |
The sneak peek allowed us to see what these street food heroes have in store and more in the upcoming Uncage Street Food Festival (scheduled to be held on 1-2 December 2018).
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| Herukh's mini tandoori pork ribs tacos sautéed in crispy prawn chilli, garlic and curry leaves dish, and his famous Siew Yoke Briyani. |
The festival will feature the signature dishes by these uncaged heroes and other local talents from myBurgerLab, The Porki Society, Ticklish Ribs & ‘Wiches, Pho King and Makirito under one roof. Those are just the tip of the pig's snout because I am told there will actually be 40 stalls in all.
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| Im's famous bacon and sambal ikan bilis popcorn, pork bacon and gula Melaka (palm sugar) popcorn variation, and 'Going Bananas Over Bacon’ that incorporates bacon ice cream and pisang goreng (banana fritters) topped with sticky-sweet rum gula Melaka caramel |
There is also a fun online ‘Find Your Tiger’ quiz to find out what kind of Tiger you are - and the results were printed out on the spot on a coaster with our names on it.
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| Jun's ramen burger with Tiger Beer cheddar cheese sauce, and ‘Main Bola’made from egg plant, minced brisket meatball, sweet potato gravy with a local touch of belacan sofrito, ayam kampung egg and salted egg crumble. |
Check out www.facebook.com/TigerBeerMY/ or www.tigerbeer.com.my for more info on the upcoming Uncage Street Food Festival.
A street food event won't be completed without having several ice cold bottle of Tiger beers, of course.
- Jon
(Images: Tiger Beer)
