Carlsberg's New Look for Its 50th Anniversary

Wow! Did you know that Carlsberg Malaysia turns 50 this year? And in conjunction with their 50th birthday, they've launched a brand new look.

Image: Carlsberg

The font on its label is now bigger and bold - perfect for old foggies like me to identify it from a mile away on the shelf.

Image: Carlsberg

The bottle cap has also been re-engineered to better seal in the beer, thus making the beer fresher on the pop. Now I can buy Carlsberg in bulk during CNY and store it for longer!

Also, the 6 pack packaging has been udpated so that you can tear one beer easily from its 6-pack packaging without damaging your car keys or finger nails.

Image: Carlsberg

Lastly, they also redesigned their glass. At the bottom of the glass, there's a laser-engraved, hop leaf-shaped logo that agitates the beer to allow more bubbles to float to the top and maintain the foam head for longer, like magic!

I took a closer look at it at home:

Can you see the laser engraving?

Compared it against a normal stemmed glass - can you see that the new Carlsberg glass on the left is agitating the bubbles to rise upwards?

Like magic!

50 years old and looking good Carlsberg - I hope to look as good when I hit my big 5-0 next year!

- Jon