The newly renovated BoozeiT retail store, nestled within Ben’s Independent Grocer at Publika, features a humongous (2,800 square feet!!) space and a new dining area.
There's even a cold room, showcasing a collection of rare wines, including the Duclot Bordeaux Collection 2017 (priced at RM100k!), the exclusive limited-edition series from Bond, the Krug Champagne Collection, and a 1967 Macallan valued at RM400,000.
This store will serve as both BoozeiT’s headquarters and its very first retail outlet.
In conjunction with BoozeiT Publika’s re-opening, Japan’s leading umeshu brand, Choya, unveiled four new umeshu varieties now available in Malaysia:
- CHOYA Non Sugar Natural Honey - Crafted with natural honey, free from cane sugar, this umeshu has a sweet and aromatic profile. Priced at RM142.
- CHOYA Non Sugar Natural Shiso - Infused with Shiso leaves and natural honey, this umeshu offers a refreshing and herbal fragrance. Priced at RM132.
- CHOYA Sarari (Smooth & Light) - Made with 100% Kishu plums, this umeshu features a light and smooth taste with a balanced sweet and sour finish. Priced at RM89.
- CHOYA Sarari Yuzu (Smooth & Fruity) - Brewed with whole Yuzu fruit from Shikoku island, this umeshu is rich in fruit aroma and offers a refreshing citrus taste. Priced at RM98.
A limited-edition 18-year-old umeshu (priced at RM13,500) was also unveiled (only two bottles available in Malaysia!).
All present at the launch party also got to witness the unveiling of "Moutai Bulao"by Guizhou Moutai Distillery. Brewed using the traditional techniques of Guizhou Moutai and undergoing a minimum of three years of aging, the formulation is adjusted to reduce spiciness and enhance sweetness, making it more appealing to overseas consumers.
In conjunction with the grand reopening of BoozeiT Publika, a series of promotions have been launched to reward customers for their 13 years of support - giftaways include free merchandise, a Potager Fine Dining experience and even free holidays at the Four Seasons and St Regis. So don't say we bojio!
For more: https://www.facebook.com/boozeitretail
