Tiger Beer's 2025 CNY campaign, ‘Together We Roar’, will feature live events, promotions, and exclusive collaborations.
Tiger Town: From 9th to 12th January 2025, ‘Tiger Town’ will come to life at Piazza, Pavilion Bukit Jalil. In collaboration with popular Live Cafe Bar, Tǎng Píng, ‘Tiger Town’ will feature festive performances, games, giveaways, food, and activities. You can book tables for groups of eight at RM 388 for a three-hour session and receive 20 bottles (325ml each) from Tiger’s portfolio of beers, a ‘Yee Sang’ set, 16 skewers and six bottles of water. To secure table bookings or to pre-register your event attendance & receive a free bottle of Tiger Crystal, visit tigercny.tigerbeer.com
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Tiger x atmos x ButNotReally Streetwear Collaboration: The streetwear collaboration celebrates the shared journey of brands that defied the odds. Born on the streets of Asia in 1932, Tiger Beer built its reputation for bold refreshing lagers by breaking boundaries, while atmos, with its roots in Tokyo’s Ura-Harajuku backstreets, emerged as a global streetwear champion. ButNotReally is a homegrown brand that embodies the spirit of creativity, freedom, and innovation. The limited-edition pieces are now available for purchase at participating atmos stores (Sunway Pyramid, Mid Valley Megamall, and Genting Sky Avenue).
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Tiger CNY 2025 on Instagram: UseTiger’s ‘Add Yours’ template on Instagram Stories to post pictures from over the years and tag @tigerbeermy on Instagram to stand to win an exclusive NFC pendant from Zero Degrees, which contains these photos. Founded in 2020, Zero Degrees Jewelry has redefined urban and hip-hop jewelry in Kuala Lumpur with out of this world custom pieces, ready-to-wear collections.
Promotions and Giveaways: Selected coffee shops and food courts, hypermarkets, supermarkets, mini marts and convenience stores will run giveaway promotions from now until 15th February 2025. Purchase Heineken Malaysia's portfolio of brands and stand to win 10g 999.9 Tiger Gold Coin, Samsung Galaxy Z Fold6, Tiger merchandise, TnG E-Wallet credit, Bear Multicooker Hotpot, La Gourmet Cast Iron Pot, or collectible Thermoflasks, among others.
