Carlsberg Malaysia Launches the Somersby Elderflower Lime

Somersby launched its latest flavour to their line up - the Elderflower Lime.

Weighing in at at a respectable 4.5% abv, the alcohol content for Somersby is not for lightweights. As a comparison, Carlsberg’s Smooth Draught, while tasting light and smooth, tips only a little higher at 4.8%.

But what the heck is an Elderflower and how does it taste? It's a white-coloured flower of the Elderberry tree (found in the US and Europe) that imparts a flowery herbally taste - some have describe it as having a lychee-ish taste.

Managing Director Lars Lehmann & the management team of Carlsberg Malaysia
for the launch of Somersby Elderflower Lime at Morganfield’s Da Men Mall USJ.

I personally find the Elderflower Lime served in a tall glass packed with ice very  refreshing and thirst quenching with a slight bubbly tingle on the tongue.

Instead of a dessert wine like a Moscato that may bleed your pocket, the Somersby Elderflower Lime and even the rest of its sister products (Apple cider, Pear cider, Blackberry cider,  Sparkling rose) would be an awesome alternative.

It's available in both bottle (330ml) and can (320ml) at major hypermarkets and supermarkets nationwide.



Carlsberg Malaysia's running a few promos in conjunction with the launch of this new variant, check them out:
- the Somersby Kombi mobile bars will be roving around in September to local tourist spots, night markets, supermarkets and hypermarkets around Peninsular Malaysia offering consumers a chance to sample Somersby Apple, Blackberry, Sparkling Rosé and the new Elderflower Lime.
- Get a can of Somersby Elderflower Lime FREE with every purchase of a 4-can or 4-bottle pack at participating hypermarkets, supermarkets and convenient stores from 27 August to 30 September. This deal is also available for the 6-can pack Carlsberg or Carlsberg Smooth Draught.
- Special food promotion at 100 participating F&B outlets from 1 September to 31 October where the Somersby Elderflower Lime will be offered at a discount.
- Also check out Morganfield’s for the mouth-watering Baby Back Ribs promotion perfectly
paired with the Somersby Elderflower Lime.
- Visit www.winetalk.com.my to get the Somersby Mystery Box set worth RM50 comprising all 4 flavours at only RM35!

For details, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.

- Jon

(Images: Carlsberg Malaysia)

Say hello to Somerby's Sparking Rose

Image: Carlsberg Malaysia

There is new sparkling Rosé newly launched that feels like bubbly, looks like a Rosé wine but priced like a apple cider - say hello to the new Somersby Sparkling Rosé cider!

Launched recently, launch party was held at Roofino @ Trillion, Jalan Tun Razak which saw a venue decked to look like a stunning orchard.

So how does this new bubbly hold up? You have the flavours of the acidic but sweet apple mixed with berries and a floral aroma on the nose.

With 4.5% alcohol, it really feels like a sparkling wine but still has the familiarity of apple cider.

If you’d like to sample this brand new bubbly, Somersby will be running sampling activities at leading restaurants, concept bars, hypermarkets and supermarkets from December 2017 to February 2018.

Image: Carlsberg Malaysia

Somersby Sparkling Rosé will be available across Peninsular Malaysia for a limited period of 6 months in individual bottles (330ml), 4-bottle pack and 2-bottle pack at leading hypermarkets and supermarkets, 100 premium restaurants and concept bars. 2-bottle pack will only be available in 7-Eleven convenient stores. Somersby Sparkling Rosé will retail at a similar price point to Somersby Apple and Somersby Blackberry for this 6 month period.

Lars Lehmann, Managing Director of Carlsberg, at the launch. That lucky fella's forever surrounded by hot chicks.
Image: Carlsberg Malaysia

If you ask me, I actually think this is quite a perfect gift for X’mas and CNY parties.

For more: www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.

- Jon

Pavilion KL's #JourneyOfTaste & L'Officiel Launch - Guinness Malaysia is 50 - Imperial by Zouk

Not much updates from me last week as I was called away to "balik kampung" on a family obligation... Also - that haze man. It's getting terrible by the day isn't it? My eyes are already stinging, my nose is full of gunk and I'm getting constant headaches from it already. :/ Please take care of yourselves, drink plenty of water, take the medications you need to take and if you must stay outdoors, mask on ya! 

1. L'Officiel Launch & Pavilion KL's #JourneyOfTaste 

Was at Pavilion KL for the launch of the L'officiel magazine in Malaysia. Supposedly the oldest one around, this 94 year old fashion luxury magazine from Paris has finally made its way to Malaysia and will feature localised contents. I'm not the most fashionable person, but the invite was not wasted on me because I sure know how to enjoy a good party, especially one which has free flow sparkling wines and cocktails made with Absolut vodka and Martell (from Pernod Ricard). More about the magazine:  www.lofficielmalaysia.com and www.facebook.com/lofficielmalaysia

Insta Weekly: DIY Moscow Mule - Ozzie wines - Mason Shaker - Botanist Gin - Marini's on 57 - Nobu KL - Sommersby's #thatweekendfeeling - Penang Trip

Apologies for the tardiness! I was away in Penang for the weekend and back only yesterday. Let's quickly get on with last week's recap:

Homemade Moscow Mule with Russian Standard & Smirnoff vodka

I continue with my Moscow Mule madness from the previous week - trying it with the different types of vodka I have at home - this time with Russian Standard and Smirnoff. It all works for me, at least with ginger ale it does. I just found out that there's nothing russian about Moscow mule except its name. The cocktail was actually created by a Smirnoff distributor in America, who was trying to boost sales. Yes, the copper mug guy was in on the marketing scheme too. :)

Magners in TDH, TTDI

This is a terribly taken picture of a glass of Magners cider taken from TDH TTDI's bar top yesterday evening (Sunday).

The point of this was just to inform you that for some reason, Blackthorn cider, which TDH was infamous for, has been replaced with Magners.

Slightly curious but no complains though. Magners, actually goes down easier than Blackthorn and doesn't leave that strong metallic tangy aftertaste like its predecessor does.

Personally not a fan of cider to begin with. After one drink and it hits my knees. I actually feel it softening my bones and cartilage, eventhough it's just in my mind. And there's this tingling sensation that runs through my arms too. So cider is something I really rather stay away from, or drink very sparingly.

Cider's crispiness is still good for a hot summer heaty day though. With loads of ice.

On a wet, cold Sunday evening however, I would recommend a good book, in a shaded al fresco pub, by a clean river (say, a Singapore one), with a glass of single malt of whisky that never stops topping up until you're done. But that's just me. YMMV.

Brothers Cider is Yum!

5 Brothers In a Row

I have a confession to make. I actually do enjoy Singapore. At least, some aspects of it. One of the biggest reasons why I enjoy Singapore is the fact that it's a treasure trove for all sorts of booze brands.

Introducing Brothers cider - a brand of pear cider from England which I've had the privilege to savour at my short visit to Singapore.