Hello 1664 Brut!

Carlsberg Malaysia recently introduced 1664 Brut in KL and in Penang - making Malaysia the first Southeast Asian country to launch this new 1664 variant. 

1664 Bon Appétit-lah Pop-Up Lounge

From 2 to 17 June, 1664 brings us the third edition of Bon Appétit-lah, which emulates the French spirit of joie de vivre (joy of living) with good food, drinks, and experiences at its pop-up  lounge in Sentul Depot.

Kronenbourg's Dinner in Blue

On 12 July 2019, French wheat beer, Kronenbourg 1664 Blanc, celebrated Bastille Day in Kuala Lumpur. The Frnech National Day, also known as Bastille Day, actually  falls on 14th July.

In conjunction with the celebrations, an opulent “Dinner In Blue” dining experience in true blue fashion was held at Chateau de Caffeinees. Celebrating all things French, the dinner included a fashion show as Kronenburg 1664 is also the official sponsor of the upcoming KL Fashion Week 2019 (KLFW 2019) which takes place from 21st to 25th August.

To conclude the meal, we were served a decadent dessert by Nathalie Gourmet Studio for a excellent finish. The evening was accompanied with French music and ended with a spectacular display of fireworks in celebration of Bastille Day.

In addition to the celebration, limited-edition designer merchandise up for grabs in the September campaign - enjoy Blue Happy Hours from now till end August to get a FREE half pint of 1664 Blanc! Simply spend RM50 and above every Friday when dining at participating modern bars, cafes and restaurants nationwide.

Carlsberg Team in Blue: Ted Akiskalas - MD, Gary Tan - Sales Director, Caroline Moreau - MD, Lim Chee Kaet - CFO, Pearl Lai - Corporate Communications & CSR Director, Lew Yoong Fah - Government Affairs & Duty Free Director, Felicia Teh - HR Director

For more, visit www.facebook.com/KronenbourgMY or www.carlsbergmalaysia.com.my.

- Jon

Images by Carlsberg.

K1664's “Pause for Le Moment!”

When in France drink as the french do, which we’d probably think; wine right? But the French also have their own beer too - the Kronenbourg 1664 - which you'll also see Parisians enjoying in their little cafes in the heart of a city on a hot summer's day.

K1664 showing you how to chill correctly.

Insta Weekly: Celebrated International Rum Day with a Grog - Kronenbourg 1664 Wednesday - Monkey Shoulder Launched in Malaysia - The Glenlivet Guardians

Oh my. One of the most surreal experiences of the year happened last Friday. It never occurred to me that someday I'll find myself swimming in a pool filled with popcorn in a dress, but it happened. Read on to find on what on earth happened.

1. International Rum Day - 16 August.

Didn't want to make a common rum drink (daiquiri, punch, mojito) to "celebrate" so decided to make something called a Grog with Sailor Jerry spice rum in.

Shots! (Week of 18 August 2014)

Welcome to the 1st edition of Shots! It's a weekly snapShot of highlights from the past week about booze and everything else that is related to it. Shots - snapshots - also a method of downing a drink? Geddit? :P

Without further ado:

1. Aberlour has reached our shores

Image credit: Pernod Ricard Malaysia

I love it whenever a new whisky is launched in Malaysia. It gives us, the consumers, more options to play with and explore. This particular label is a Speyside, so one could expect it to be a balanced easy-drinking dram. Chances are, if you enjoy the Glenlivet, you're likely to enjoy this... but like I always say, your mileage may vary. :) I haven't personally tried it though, but I hope I will soon! *hint*

Brought in by Pernod Ricard Malaysia, the Aberlour 12,16 and 18 year old expressions should be made available at selected retail outlets soon (if it's not already available) between RM400 to RM900. For more info check out the international Aberlour website.

2. Sailor Jerry spiced rum debut at the MTV Asia World Stage

Previously featured on my insta: Sailor Jerry Mint Julep

You may be too old for over-exciting, huge parties like the World Stage, but you will never be too old for awesome rum which was the featured liquor of the event. Distributed in Malaysia by the folks behind Single & Available, this quirky American label was actually created in honour of a late retired sailor-cum-famous-tattoo-artist named Sailor "Norman Collins" Jerry. Fun fact: Sailor Jerry actually began as a clothing brand until they created the rum which outsold everything else.

This has got to be one of my favourite rums. The serious vanilla toffee scent will remind you of a root beer float, except this is alcoholic at 46% ABV, which makes it even more awesome. Don't take my word for it though, just give it a go. Read about its interesting background at the official Sailor Jerry website.

3. Coincidentally, it was also National Rum Day in the US on 16 Aug

Previously on my insta: mojitos made with fresh mint leaves from my garden!

The origins of this day is hazy. But my guess would be that it was a marketing gimmick coined by some advertising agency to sell more of a certain rum. But hey, I like the idea of making more excuses to drink rum (or anything else, really!).

From having it neat to enjoying it as a delicious cocktail ( a glass of minty, refreshing mojito to quench this Malaysian heat, anyone?) - rum is such a versatile spirit. In belated "honour"of its national day, here are some great rum drinks you can make, or order next time you're in a pub: Click!

4. Kronenbourg 1664's Taste of the French Way of Life

Image Credit: Kronenbourg's FB page

Kronenbourg wants to let you have a Taste of the French Way of Life. What this simply means is this: be prepared for 6 more booze-fuelled and fun-filled parties leading up to a big finale on the 5 December at the end of the year. Wanna be updated on their parties? Hop on over to their FB page:  https://www.facebook.com/KronenbourgMY/

5. Keep your drinks cool for longer with Huggaz

Image credit: Huggaz official website

Wanna keep your can or bottle drink for a little longer? All you need to do is put this contraption over your drink like a sock. While it is not an original idea, it may be the first local brand that I've heard of. So, you know how the saying goes - Belilah barangan buatan Malaysia.

This is actually the brainchild of the infamous and forever "happy" blogger; Deep of ThirstyBlogger. The Star newspaper gave him some love here. Okay I'll be honest, I'm only plugging Huggaz with shameless hopes that I'll get a free Huggaz. Or two. Check out their official website for more info.

And that's a wrap folks! Until next week, keep on flying!
<3


Click me for previous Shots!