Martell Noblige Swift Festival Returns to Malaysia in 2025

Heads up, music fans! Martell Malaysia is bringing back its Noblige Swift Festival on Saturday, February 15, 2025, from 4 pm at The Landing, KL Base, Sungai Besi.

Martell Cognacs for 2025 Chinese New Year

Martell is getting into the Chinese New Year spirit with a selection of cognac gift sets and limited edition packs. For the 2025 Year of the Snake, the brand is releasing the L'Or de Jean Martell Zodiac Edition - Assemblage du Serpent. This release comprises cognac made from over 1,400 eaux-de-vie and is presented in a crystal decanter.    

"Tour de Gourmet" by Pernod Ricard Malaysia

Pernod Ricard Malaysia, in collaboration with Mercedes-Benz Malaysia and Curate Group, introduced “Tour de Gourmet” - a culinary adventure featuring fine dining and spirits.

The culinary adventure begins on board a Mercedes-Benz EQS where a Perrier-Jouët Grand Brut is served with a charcuterie platter featuring caviar, artisanal cheese and nuts. 

Martell Single Cru Collection now available in Malaysia

The Martell Single Cru collection was introduced in Malaysia through a launch held at The Chamber Starhill recently.

 

 

Crafted by Cellar Master Christophe Valtaud, the Martell Single Cru Collection is rare, comprising of only eaux-de-vie sourced from a single terroir. The process is so rigorous that Valtaud retains fewer than 400 of the 11,000 eaux- de-vie available to him in the Martell reserves.

 

130 years of Martell in Malaysia

Get ready for a year-long celebration by Martell, which is celebrating its 130-year history in Malaysia. 

Kicking it off is an interactive, multi-sensory, AI-enabled pop-up experience for the whole month of December, 10 am to 10 pm daily, at the concourse of  Pavilion Bukit Jalil. 

 

Martell Hosts Remy Savage at Bar Trigona, Malaysia

Maison Martell recently hosted legendary bartender, Remy Savage, for an exclusive masterclass and special guest shift at Bar Trigona, Four Seasons Kuala Lumpur.

L: Malaysia Martell Brand Ambassador Bastien Michaud R: Remy Savage

Savage was named the ‘World’s Most Imaginative Bartender’ in 2014, the ‘Best European Mixologist’ in 2018, and the ‘Best International Bartender of the Year’ in 2022 and is currently Martell's Master Mixologist.

#Becurious at H.O.M.E. by Martell

Martell recently invited us to explore our curious side through its #BeCurious event at its first Martell H.O.M.E. pop-up located at the Bukit Kiara Equestrian Club, beckoning us to explore the cognac with a different lens.

From the entrance to exit, the tent had plenty of curiosities to keep us.. well, curious.

The dark, laser-filled first room led us to Zelda (not her actual name), where our fortunes will be met from the magic sphere ball. Shaking the magic sphere ball will open a magic drawer for the cocktail ingredients in little straw pouch.

Entering another door led us to the cocktail lounge room with 5 Martell-based cocktails and the option of having the VSOP neat.

A post shared by Fireangel (@fireangel80) on Nov 8, 2017 at 4:04am PST

Then it was time for some food. The Be Curious menu was designed by maestro Chef Nathalie of Nathalie Gourmet Studio. Naturally, the menu was conceptualised with the pairing of 4 Martell's signature drinks; The VSOP, Cordon Bleu, Cordon Bleu Extra and the XO.

At the end of the dinner, our rather enigmatic host, Martell brand ambassador Pierre Boyer invited  us for a cocktail mixing session. We were encouraged to mix our own cocktail under the careful guidance of the mixologists and the reward was a certification of curiosity by Martell signed by Pierre himself:

A post shared by Fireangel (@fireangel80) on Nov 8, 2017 at 7:41am PST

One can't keep FA away from the bar :/

With this as their first H.O.M.E. by Martell event in the country, Martell Malaysia hopes it will further encourage the appreciation and discovery of cognac through unexpected experiences and the spirit of curiosity.

Stay tuned and curious for more updates by following Martell Malaysia’s Facebook page or their H.O.M.E website here https://www.martell.com/en-my/be-curious

- Jon

Martell Celebrates its 300th Birthday.

Born 1715, Martell is 300 years old this year.

Of course a huge fabulous party was thrown, if I lived to 1/3 of that, I would too!

Just to put things into perspective for you, the (recorded) oldest human being that ever lived was 122 years old.

This means that Martell lasted at least 3 (human) generations!

Elegantology all decked up with exclusive limited edition martell bottles for the party. Did you know that Martell is the patron for Elegantology? Read it up here! (Picture credit: Martell)