Tiger Beer Rolls Out New Look

Tiger Beer has launched a new look, updating its logo and packaging. 

The refreshed design features a modern tiger graphic and new colours — deep blue, bright orange, and silver — aimed at giving the brand a more current and unified appearance across all markets.

Tiger Crystal Food Festival: 5 & 7 Sep @ 1U

If you like food and if you like festivals, you shouldn't miss the Tiger Crystal Food Festival which will take place at 1 Utama Shopping Mall’s Ground Floor Forecourt, Open Car Park (near AEON Supermarket) from 5-11pm  on 5 to 6 September 2024 (Thurs - Fri), and from noon to 11pm on 7 to 8 September 2024 (Sat – Sun). 

Tiger Soju Flavoured Lager makes its way to Malaysia

Tiger Soju Flavoured Lager is a twist of Tiger’s lager flavoured with a touch of soju, inspired by the rising prominence of K-culture. 

 

Tiger Beer's Cheers to a Bolder Tomorrow

CNY is coming so you know what means - promotions and giveaways!

Tiger Den @ Pavilion Bukit Jalil

Tiger Beer invites you to their pop-up which is happening from 15 June 2023 to 9 July 2023 at Pavilion Bukit Jalil to walk down memory lane  and learn more about their evolution since its origination in 1932.

Tiger Beer 2023 Chinese New Year Campaign

Tiger launched its Chinese New Year campaign this week, promising loads of fun activities, promotions and giveaways. Read on for details!

Tiger Beer’s Uncage Food Festival 1-2 December 2018

The Tiger Uncage Street Food Festival was AWESOME.

What is it? A 2-day food binge festival featuring 20 local vendors, about 40 types of food, with fun and games, live performances and of course, cheap ice cold tiger beers at the Gasket Alley, PJ.

What's the point of all this? Read about it in our previous post here.

Here are some pictures from that day:

So much food! (Image: Tiger)

Happy hour prices were insane! After happy hour prices were also well-priced.

People bought tiger beers by the buckets to park.

We wanted to bike off the crates of beer....

Lots of fun games and free stuff during the weekend (Image: Tiger)

Plenty of live performances to entertain us as well (Image: Tiger)

Tiger Beer, let’s do this again this year!!!

For more information on Tiger Uncage and to find out what is in store in the coming year, visit www.facebook.com/tigerbeermy, or www.tigerbeer.com.my

- Jon

Tiger Uncaged - The Street Food Heroes

‘Why are Malaysians so afraid to follow their dreams?’

With that question, Tiger Beer Malaysia is on a prowl to uncage hungry individuals from their hidden talents or “Uncage Heroes” where it hopes to inspire fans to follow their dreams in diverse fields (dance, tech, fashion, art, food)  to make a positive impact, even if that means defying societal expectations.

Earlier in September, Tiger collaborated with Pestle and Mortar clothing and WWF featuring selected artists. At the media preview of this new Uncage segment, 3 street food heroes who have defied social conventions and odds were featured to showcase their interpretation of local delights - Im Cheah (Bacon It), Herukh Jethwani (Meet The Porkers) and Jun Chan (Bowls of Steel).

(2nd from L-R) Tiger Uncage Street Food Heroes Herukh Jethwani, Jun Chan and Im Cheah, with Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia and Pearly Lim, Marketing Manager of Tiger Beer.

The sneak peek allowed us to see what these street food heroes have in store and more in the upcoming Uncage Street Food Festival (scheduled to be held on 1-2 December 2018).

Herukh's mini tandoori pork ribs tacos sautéed in crispy prawn chilli, garlic and curry leaves dish, and his famous Siew Yoke Briyani.

The festival will feature the signature dishes by these uncaged heroes and other local talents from  myBurgerLab, The Porki Society, Ticklish Ribs & ‘Wiches, Pho King and Makirito under one roof. Those are just the tip of the pig's snout because I am told there will actually be 40 stalls in all.

Im's famous bacon and sambal ikan bilis popcorn, pork bacon and gula Melaka (palm sugar) popcorn variation, and 'Going Bananas Over Bacon’ that incorporates bacon ice cream and pisang goreng (banana fritters) topped with sticky-sweet rum gula Melaka caramel

There is also a fun online ‘Find Your Tiger’ quiz  to find out what kind of Tiger you are - and the results were printed out on the spot on a coaster with our names on it.

Jun's ramen burger with Tiger Beer cheddar cheese sauce, and ‘Main Bola’made from egg plant, minced brisket meatball, sweet potato gravy with a local touch of belacan sofrito, ayam kampung egg and salted egg crumble.

Check out www.facebook.com/TigerBeerMY/ or www.tigerbeer.com.my for more info on the upcoming Uncage Street Food Festival.

A street food event won't be completed without having several ice cold bottle of Tiger beers, of course.

- Jon

(Images: Tiger Beer)

Tiger Beer x WWF-Malaysia Endangered Edition Launch

The Endangered Edition collection by Pestle and Mortar Clothing (PMC) is not just another cool streetwear limited edition collection. It is Tiger Beer’s latest CSR campaign on the awareness and Conservation of Malaysian Tigers in collaboration with PMC and WWF.

This makes part of Tiger Beer's 6-year partnership with WWF in its efforts to support doubling the population of wild tigers globally by 2022.

There are 4 designers’ tiger motif t-shirt designs to choose from by four local artists - Sean Lean, Kenji Chai, Julian Oh, and Hugh Koh. All proceeds of these t-shirt sales will go to the WWF Malaysian Tiger conservancy fund.

Only 260 pieces of these limited edition t-shirts have been made, but this number is still more than the number of Malayan tigers left in the wild (estimated at 250).

These t-shirts that are priced at RM100 each and are available at the PMC flagship Bangsar store while stocks last. Online sales for the exclusive Endangered Edition collection will go live on PMC’s online shopping platform, https://www.pestlemortarclothing.com from 21 st August onwards.

For more information on the Endangered Edition collection, visit www.facebook.com/tigerbeermy.

- Jon

Images from Heineken Malaysia.

Tiger ROARS at the World Cup 2018

Tiger Beer will be hosting a whole slew of viewing parties this whole month at participating outlets.

A post shared by Fireangel (@fireangel80) on Jun 14, 2018 at 6:21am PDT

Expect large screen TVs, ice cold beer promotions, games and prizes to be won at their viewing parties.

While you're at it, grab a picture with the ‘Tiger Beer ROAR Machine’ and score a goal to win free beer!

If you're going to be consuming (responsibly)/buying loads of Tiger beer anyway, download the TigerMy app, earn points and redeem exclusive memorabilia such as jerseys, photo frames, football boots and balls which are autographed by legendary football stars.



Log on to http://tigerbeer.com.my/roarwithtiger/ for locations of their roving viewing parties and beer promos.

Or you could look up for them on FB for more info: https://www.facebook.com/TigerBeerMY/

Don't say I bojio!

- Jon

Except for the instagram image, all images by Tiger Beer.

Post Event Report: Tiger Bites Street Food Festival aka #MyTiger Bites Finale

For 2 months, Tiger ran a #MyTigerBites campaign that encourages foodies to create a street food trail across Malaysia with the promise of exciting prizes and a grand prize of an all-expense paid trip to Taiwan for two.

Tiger Beer Vs Tiger Radler: What's the Difference?

Hello Tiger Radler

I feel like this post needs to be written up because until today I still find people getting confused over what Tiger Radler really is. Allow me to try and clear up that confusion for you once and for all.

To put it simply,

 Tiger Beer + Lemon Juice = Tiger Radler

To put it lengthily, read on. :)

Firstly, why is it called a Radler? 
Radler is just another type of shandy. Shandy's a mixture of beer and some flavoured carbonated soda (usually citrus, fruits, ginger beer). The term "radler" is popularly used in Germany where they mix part beer with part sparkling lemonade (or Sprite or 7-Up as we know it in Malaysia).

Guinness Anchor Berhad (GAB) Wants Make Your Chinese New Year a Merrier one.

This happy lion just wants you to pet it for luck.

Chinese New Year is around the corner and GAB wants to be right there to celebrate it with you.

So if you're enjoying your spot of dinner or supper at your favourite neighbourhood food court, don't be surprised to suddenly find yourself in a GAB party with loads of entertainment.. and even the obligatory Choi San Yeh visit to rub on some new year luck to you.