Heineken's Player 0.0 feat. F1 Champion Max Verstappen

Calling all F1 lovers and sim racers - Heineken introduces Player 0.0, a mobile and sim racing competition, as part of its "When You Drive, Never Drink" (WYDND) campaign that also features Max Verstappen, the three-time Formula 1 World Champion and the ambassador of WYDND.

 

Penang Cocktail Week 2024: 1-8 September

Penang Cocktail Week (PCW2024) returns for the second year running featuring local and international guest bartenders in various events, bars and hotels across the city of George Town, Penang.

So, what can we expect this year?

Jameson's #Throwback Party @ The Godown

Jameson brought the 90s and 2000s back to The Godown on 22 June with its REWIND House Party.

 

 

The party featured a lineup of live acts and DJs as well as a range of fun-filled activities... including:

"Tour de Gourmet" by Pernod Ricard Malaysia

Pernod Ricard Malaysia, in collaboration with Mercedes-Benz Malaysia and Curate Group, introduced “Tour de Gourmet” - a culinary adventure featuring fine dining and spirits.

The culinary adventure begins on board a Mercedes-Benz EQS where a Perrier-Jouët Grand Brut is served with a charcuterie platter featuring caviar, artisanal cheese and nuts. 

Hello 1664 Brut!

Carlsberg Malaysia recently introduced 1664 Brut in KL and in Penang - making Malaysia the first Southeast Asian country to launch this new 1664 variant. 

‘Gin-Finity And Beyond' with The RuMa's Seven Lobby Bar

In conjunction with World Gin Day, Seven Lobby Bar @ The RuMa Hotel and Residences featured a special appearance from Taiwan’s, Nick Wu, founder of Bar Mood, Taipei (est. 2017). 

Rémy Martin Celebrates 300 Years

Born in 1724, the House of Rémy Martin will celebrate 300 years of exceptional cognac-making this year. To mark its tricentenary, the House will connect past, present and future with a year of special activities around the theme ‘We Dream Forward’. 

 

Roku Sakura Bloom Edition launches in Malaysia

The House of Suntory recently unveiled its first release of a limited edition gin in Malaysia - the Roku Sakura Bloom Edition.

 

The Roku Sakura Bloom Edition pays homage to the famous annual Hanami (flower watching) festival - where people from all over gather to witness the iconic cherry blossom season in Japan during Spring.

Tiger Soju Flavoured Lager makes its way to Malaysia

Tiger Soju Flavoured Lager is a twist of Tiger’s lager flavoured with a touch of soju, inspired by the rising prominence of K-culture. 

 

The Hendrick’s Cucumber Currency Exchange Returns

Hendrick's Cucumber Currency Exchange is back once again, and this time for a whole week across Malaysia from 16 - 22 May 2024.

Martell Single Cru Collection now available in Malaysia

The Martell Single Cru collection was introduced in Malaysia through a launch held at The Chamber Starhill recently.

 

 

Crafted by Cellar Master Christophe Valtaud, the Martell Single Cru Collection is rare, comprising of only eaux-de-vie sourced from a single terroir. The process is so rigorous that Valtaud retains fewer than 400 of the 11,000 eaux- de-vie available to him in the Martell reserves.

 

Heineken Refresh @ Sunway Lagoon Surf Beach on 15 June 2024

Hear ye music fans - Heineken Refresh is back with a star-studded lineup featuring global EDM icon Alok from Brazil, making his debut performance in Malaysia.

The event will also feature regional talents such as Wukong and Blink (in collaboration with special guests Glenn Yong and Victoria), as well as Malaysia’s favourite DJs, Mr Yang B2B Ashley Lau and MJ - expect a hefty supply of mosh pits and deafening drops from the eclectic sounds as they bring their own twist to unfamiliar genres.

24-30 April: KL Cocktail Week 2024

Hear ye hear ye - the KL Cocktail week is upon us! 

 

If you like cocktails, if you like bars, and if you are in KL next week - there's a week of activities relating to drinks and drinking so read on and lock it down on your calendar!

 

Aberfeldy Food Pairing @ Woobar, Kuala Lumpur

We recently had the pleasure of partaking in an Aberfeldy media sensorial journey at WooBar, W Hotel KL -  where the Aberfeldy 12, 16 and 18 were paired with a 5 course meal.

 

Established in 1898, Aberfeldy is a Highland Single Malt and the distillery draws its waters from the Pitilie Burn, known to contain deposits of alluvial gold.  

Refresh your music with Heineken

Heineken is proud to bring back their global music platform, “Refresh Your Music, Refresh Your Nights”, which invites you to break out of your music bubble and explore new sounds and expand your music playlist.

The highlight of this platform is the all-new Heineken Fresh List which uses their "Refreshing Algorithm" to introduce tracks outside your common preferences, offering refreshing blended playlists on Spotify.